A Guide To Help You Understand Link Mentions
Link building has for many years been one of the foundations of search engine optimisation. In fact, we all trust backlink mentions to help make our websites more visible on the internet which is why we work hard at generating them from every corner of the web.
People go about their link building activities in different ways. Some create compelling content on their blogs or websites so that other people enjoy it and want to link back to it. Others work hard at maintaining relationships with bloggers and social influencers who mention their sites and blogs. It is also possible for quality content and websites to find their way into online directories and press releases.
Whatever form or process link building takes, the goal is the same, getting people to mention your website. But like everything else, link building has its good side and its bad side, some of which we will look at in this article. But first..
What are link mentions?
Link mentions are hyperlinks from other websites to your website. Campaigns to gain link mentions aim to improve online credibility and web rankings. Building links is probably one of the hardest parts of search engine optimisation, which makes it one of the most importance processes in gaining online visibility.
Google and other search engines weren’t historically very discerning when judging link mentions. It was a good thing while it lasted until Google got wise to spammy links.
Google had to come up with a system to identity and rank websites based on the quality of the incoming mentions. This meant giving more value to link mentions from good sites and discounting PBNS sites built for guest posting.
What link mentions means to your website
Search engine use backlinks to do two things:
Discover new pages
Determine how to rank the page in search results
This means that you can use link mentions to increase your search rankings.
How does this work? When search engines crawl pages on the web, they examine the content to determine its relevance, comprehensiveness and value and add it to their index. This is what they use to determine relevant search results to return to search users.
But search engines look not only at content, they also look at the number and quality of links pointing to that specific page from external websites. The more high-quality, niche relevant webpages linking back to a page on your site, the more likely that page will rank well in SERPs for relevant keywords or search phrases.
But it is also possible to have spammy link mentions to your site. So, when Google sees a backlink, it does any of three things:
Boosts your page rankings
Penalises your site and drop your rankings
A mention is meant to be seen as a vote of confidence; a way to show that the page on your website is credible and can be relied on. The theory is that people won’t link to another website unless they are sure that the site is a good resource and that other people will find the content useful, much in the same way as you would not recommend a bad movie to a close friend.
However, if your link building efforts pay off and Google is satisfied with the quality of backlinks to your site, it will boost your rankings over the coming 10 weeks.
Before you rush into link building, it is important that you research the credibility and domain authority of the websites you intend to target. Gaining link mentions from disreputable websites or websites with low domain authority can hurt your SEO efforts, because when Google see lots of links from these sources leading to your website, it automatically assumes that you are practising black hat SEO.
How the quality of backlinks on the originating website affect your SEO efforts
If you have been following so far, you will know that gaining backlinks from questionable websites will hurt your online visibility. Getting a backlink from a low domain authority source will not do a lot for your SEO.
But these are not the only ways your SEO efforts can be compromised.
Your SEO efforts can also be compromised by the quality of backlinks on the sites where your backlinks are from.
For example, if you receive a backlink from a credible website, it helps boost your page ranking and complements your SEO efforts. But if one day, that credible website links to a low quality website, such as a spammy website, your page rankings may be affected even though it has nothing to do with your backlink.
Because that one mistake will hurt the website where your backlink originated from, it will also cause your rankings to suffer. Therefore, it is important that you evaluate any website linking back to your site. This way, you will avoid any URL relationship that can turn around to hurt you.
Natural links vs. Unnatural Links
Somewhere in the course of this article, the term natural link was mentioned. But just what are natural and unnatural links? Natural links generally refer to links that were freely given. These are editorial links that you earn from other websites. They rank as a vote of confidence because the source of the mention sees your site and content as credible and reliable.
Unnatural links are links that you buy from another site without putting effort into the content to earn the mention. Unnatural links also refer to links from guest post sites, PBNsAs Google keep on coming up with updated algorithms, the harder it is to build natural links, meaning that any natural link you manage to earn will be valuable to your page rankings.
Understanding No-Follow & Do-Follow Mentions
When it comes to link mentions, people concentrate their efforts on generating do-follow
links. Backlinks with no-follow tags provide less value to a site.
Many high quality websites such as The New York Times and BBC tend to implement a no-
follow tag in their links so that they does not transfer any of the value. This
means while you will get some value from no-follow links coming from such high quality sites, it
will not have as much impact as links that has a do-follow tag and comes from a relatively
How to Build Valuable Link Mentions
Now that you can differentiate between backlinks that can hurt your site and the ones that can boost your site, the next step is looking at how you can get more of the latter.
One of the best and easiest ways to get the links that can boost your site’s SEO is by creating and publishing high-quality content that people will want to link to.
Whether you are constantly updating your blog, creating content on your web pages or publishing relevant white papers that can appeal to your target audience, having excellent, referable content on your site is the most effective way to get natural, valuable links.
Apart from the quality of your site’s content, other smart ways to build natural links include:
Guest blogging and leaving a link to your website in the article or blog you published on another website
Answering questions on sites like Quora, where you provide insightful and relevant information to people seeking answers and placing a link back to your site so that people who found your answer useful can visit your site.
The rumour that link mentions are dead has been rife on the internet for many years, but this rumour is grossly premature. In fact, link building is as important today as it was in the early days of search engines. It continues to be a highly effective method for search engine optimisation and has helped lots of websites move to an enviable position in Google search rankings. If you are looking to implement a link mention strategy, ensure that you are getting natural links with do-follow tags from high-quality and authoritative websites. While it is true that not all these links need to be directly related to your niche, a number of quality backlinks coming from niche-related websites will do a lot more for your SEO efforts.
Earnfromyoursite.com facilitate link mentions from high quality websites.