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Why Content Freshness Is Important For Your Website

Why Content Freshness Is Important For Your Website

Why Content Freshness Is Important For Your Website Anyone who has done a bit of digital marketing or who has some SEO experience will be familiar with the term “Content is King”. The term “Content is King” was popularised by Bill Gates in his 1996 essay also titled Content is King. Over the decades, this […]

A Guide To Help You Understand Links

A Guide To Help You Understand Links

  Link building has for many years been one of the foundations of search engine optimisation. In fact, we all trust backlink mentions to help make our websites more visible on the internet which is why we work hard at generating them from every corner of the web.   People go about their link building […]

Understanding Digital PR and Why Companies Pay For It

Understanding Digital PR and Why Companies Pay For It

Years ago, it was okay to call a press briefing, read a press release and let the mainstream press do their magic. It was also quite common for business owners and managers to call some of the journalists they knew and pass across a juicy titbit that would find its way into mainstream media.     […]

Building site relevance with regular blog content

In the ever changing and highly competitive world of online business, it is becoming increasingly important for businesses of every size to develop a strong web presence so that they can properly engage with the people that matter to their business. There are many effective approaches to achieving this end, such as by having a […]

Using Blogs To Build Authority And Visitor Trust

Using Blogs To Build Authority And Visitor Trust

Trust is the most important currency in the online world – without it, businesses cannot attract and keep customers, and or meet their sales and growth projections.   Diverse studies have shown that online consumers prefer doing business with brands they trust, and that even when they don’t know the brand personally, they will first […]